Business and Marketing Vocabulary Quiz

What is a 'core business'?

• A temporary project in a company

• The most important and central activity of a company

• A new product idea

• A marketing tool

What does 'venture into' mean?

• To stop doing something

• To carefully review an old plan

• To enter a new area of business or market

• To invest in stocks

What does 'cautious approach' refer to?

• Taking risks in business

• Moving quickly in a new market

• Being careful and avoiding risks

• Focusing on marketing only

What does 'devalued' mean?

• Increased in price

• Lost some of its worth or importance

• Became more famous

• Merged with another company

What does 'ultra-luxury' describe?

• Low-cost brands

• Middle-market products

• Extremely high-end and expensive goods

• Environmentally-friendly products

What is a 'base of clients'?

• The employees in a company

• The offices a company owns

• The group of regular customers

• A company's advertisement tools

What does 'stretching' mean in business?

• Taking a vacation

• Extending a brand to new products

• Reducing the product range

• Hiring more staff

What is a 'bad history'?

• A poor marketing strategy

• A company with a strong foundation

• A record of past problems or failures

• An unsuccessful advertising campaign

What does 'further afield' mean?

• Close to the office

• In rural areas

• In distant or foreign markets

• Online-only business

What is 'fast growth'?

• Slowly increasing profits

• A decrease in sales

• Rapid expansion or success

• Creating a new business plan