L6 Research methods

What is a primary benefit of conducting research?

• To guess outcomes
• To make informed decisions
• To avoid taking actions
• To replace existing knowledge

Which of the following is an example of primary research?

• Reading a magazine article
• Conducting an online survey
• Watching a TV news program
• Searching for information on Google

What is a disadvantage of primary research?

• It’s fast and easy to conduct
• It may not be specific to your needs
• It can be expensive and time-consuming
• It always provides outdated information

Which of the following is a secondary research method?

• Interviews
• Focus groups
• Online surveys
• Reading academic journals

Which of the following is NOT an advantage of questionnaires?

• Easy to distribute to many people
• Offers in-depth, detailed answers
• Provides structured data for analysis
• Allows for quick data collection

Which primary research method involves gathering a small group of people to discuss a topic?

• Interviews
• Focus groups
• Questionnaires
• Online surveys

What is a major disadvantage of focus groups?

• They are always inaccurate
• Groups thoughts may influence responses
• They can’t be conducted in person
• They don’t provide any useful information

Which of the following is a major advantage of interviews?

• Provides in-depth insights into individual experiences
• Fast and cheap to conduct
• Can reach a large audience quickly
• No risk of interviewer bias

What is a common problem with online surveys?

• High cost
• Low response rates
• Lack of accessibility
• Not useful for data collection

Which of the following is an example of a secondary research source?

• Conducting interviews with experts
• Reviewing a government report
• Hosting an online focus group
• Sending out a questionnaire