Estudio de Mercado (2781)

What is the purpose of a survey in market research?

• A. To advertise products

• B. To train employees

• C. To collect information on customer preferences

• D. To analyze competitors

Which method brings people together to discuss a product or service?

• A. Interviews

• B. Observational research

• C. Focus groups

• D. Product testing

What does data analysis in market research help identify?

• A. Employee needs

• B. Consumer behavior trends

• C. Budget strategies

• D. Taxes

Why do businesses segment their markets?

• A. To avoid marketing expenses

• B. To reduce product lines
  
  

• C. To target specific consumer needs

• D. To decrease staff

What might a clothing store learn from a customer survey?

• A. Which suppliers are best

• B. Which taxes apply to fabrics

• C. What styles and price ranges customers prefer

• D. How to hire models

What benefit does competitor analysis offer?

• A. Revealing gaps in the market

• B. Helping create contracts
  
  

• C. Improving logistics

• D. Lowering brand visibility

What is a major limitation of not conducting market research?

• A. Excess inventory

• B. Lack of design innovation

• C. Making uninformed business decisions

• D. High employee turnover

Why might a fast food company cancel a new item launch after research?

• A. Too expensive to produce

• B. Negative focus group feedback
  
  

• C. Low brand awareness

• D. High competition