1. Why do architects typically join professional organizations?

• 1. a) To reduce licensing fees

• 1. b) To gain social popularity

• 1. c) To exchange ideas and enhance professional reputation

• 1. d) To avoid public speaking opportunities

2. What benefit does public speaking offer architects beyond the immediate audience?

• 2. a) Free advertising time

• 2. b) Media exposure and expanded network

• 2. c) Automatic publication in journals

• 2. d) Reduced project fees

3. Project signs are considered effective because:

• 3. a) They use expensive materials

• 3. b) They are cost-efficient and visible

• 3. c) They are required by law

• 3. d) They include advertisements

4. What qualifies a building to be featured in magazine articles?

• 4. a) Its size and material cost

• 4. b) It must be fully air-conditioned

• 4. c) Its relevance to trends or community impact

• 4. d) Its geographic location only

5. What type of architectural competition typically offers no compensation?

• 5. a) Corporate-sponsored

• 5. b) Design-build

• 5. c) Idea-generation without contractual intent

• 5. d) Invitational with award guarantees

6. A well-made office brochure should include:

• 6. a) List of suppliers

• 6. b) Building code references

• 6. c) Portfolio samples and staff resume

• 6. d) CAD files

7. Entertainment is considered part of PR because it:

• 7. a) Is tax-deductible

• 7. b) Builds informal client relationships

• 7. c) Is cheaper than advertising

• 7. d) Increases project costs

8. Which of the following office locations might harm a firm’s image despite other benefits?

• 8. a) City center with good parking

• 8. b) Suburban tech park

• 8. c) Run-down industrial area

• 8. d) Waterfront office with high rent

9. A strategic PR move during a building opening is to:

• 9. a) Send personal message

• 9. b) Volunteer as a host in the Program

• 9. c) Attend in person with a congratulatory note or gift

• 9. d) Postpone engagement

10. Maintaining strong ties with contractors and reps helps:

• 10. a) Gain reasonable discounts

• 10. b) Expand network and referrals

• 10. c) Avoid permits

• 10. d) First to know latest products