Quiz on Artificial Intelligence and Big Data in Tourism

What does Artificial Intelligence refer to?

• Travel booking websites

• Customer service representatives

• Large amounts of data

• Computer programs that mimic human intelligence

What is Big Data characterized by?

• Only text data

• Only image data

• Small size and simplicity

• Volume, velocity, and variety

Which company uses AI to provide personalized accommodation recommendations?

• Skyscanner

• Airbnb

• Google

• Expedia

What does Skyscanner use to help users with flight bookings?

• AI-based chatbots

• Human agents only

• Email support

• Phone calls

What is one strength of using AI in tourism marketing?

• Personalized customer journey

• Higher costs

• Less data

• Fewer options

What is a weakness of AI and Big Data for small businesses?

• Financial burden

• Increased profits

• Better technology

• More customers

What is a threat mentioned regarding data privacy?

• Lower prices

• GDPR implementation

• Better service

• More customers

What does Airbnb analyze to provide recommendations?

• Weather data

• Travel guides

• User's past reservations

• Social media posts

What does Expedia use AI for?

• Social media

• Travel guides

• Customer service

• Dynamic pricing

What is one future innovation in tourism technology?

• AI-powered virtual tourism

• Less technology

• Fewer travel options

• More paper tickets