Unit 6 and 7 Market Leader Listening

Can you tell us about your company? CB: My company is the Cavendish Consultancy. It is a ​ (a)   entertainment and corporate ​ (b)   , based in West London. It operates in all sports, show business and performing arts, mainly in the United Kingdom, but we also ​ (c)   for overseas events, which gives us the ​ (d)   to spread our knowledge and skills and expertise around the world.

• corporate
• event company
• tender
• opportunity

What are the most popular events for ​ (a)   ?

CB: The most popular events remain the major sports and the major events in those sports. Within sports it does vary. For example, those sports where the rules are fairly simple and ​ (b)   are more popular. Thus cricket, which is a personal, um, like of mine, is not actually one of the most popular, because the rules arc fairly ​ (c)   .

Horse racing is very successful, football - soccer as it's called in many countries around the world, but football in England - is very popular. ​ (d)   works well and then, moving onto the entertainment side, theatre, pop concerts, musicals - particularly, for a number of years, Phantom of the Opera has been very ​ (e)   in New York and in London and in many other cities around the world where it has showed.

• corporate entertainment
• straightforward
• complicated
• Motor racing
• popular

The most ​ (a)   event I ever heard of was in July 1998, when the British Grand Prix, the motor race at Silverstone, was on the same day as the FIFA Soccer World Cup Final in Paris. And it was then Scanned for Agus Suwan to possible to get a helicopter from central London to Silverstone. Now Silverstone is about 60 miles, I00 kilometres, north-west of London, so you ​ (b)   to the ground, you watched Michael Schumacher win the race, you helicoptered back to London Heathrow, the big airport just to the west of London. And then you flew in an aeroplane that was then the best aeroplane in the world, Concorde, to Paris. It didn't go ​ (c)   , that is above the speed of sound, urn, but you did go to Paris in Concorde and ​ (d)   that night. So, in less than 24 hours, you had seen a Formula One motor race and the World Cup Final.

• extravagant
• helicoptered
• supersonic
• flew back

Can you tell us about your business?

AD: Our company name is Dahabshiil. We are a ​ (a)   money-transfer company. We transfer money to nearly 144 countries. We help students. We help business organisations. We help ​ (b)   organisations like World Bank and United Nations. We help ​ (c)   who are in Europe or other parts of the world who want to send money back home to their family

• global
• international
• migrant workers

What do all successful new businesses have in common? AD: All ​ (a)   business, I believe, my opinion, they have to have a plan, they have to have a ​ (b)   of where they're going, how they're going to reach that vision. They have to ​ (c)   their staff, they have to keep their customer ​ (d)   . They have to maintain their relationship with their customer because, at the end of the day, the customer is the one who pays your salary, who pays your income. So you have to make sure that the customers are happy with your services. You have to maintain that​ (e)   . So Dahabshiil, when the customers come to us and they send money globally, we have to think about their requirements and we have to make sure they're happy.

• successful
• vision
• motivate
• loyal
• relationship

So it ... and of course, you also have to ​ (a)   your costs. You know, If your income and your costs, there's a big difference, then you know, you have to manage that. Of course, you prefer to get more income than your ​ (b)   . Otherwise, if your expenditure is more than your ​ (c)   , your business will ge- be​ (d)   . You will have a problem. So you have to always think about how to make more ​ (e)   , less cost.

• maintain
• expenditure
• income
• bankrupt
• profit

I hope they've got lots of energy. I think it is difficult and quite hard work, and needs a ​ (a)   level of commitment. I think it's really, really important to make sure you understand the ​ (b)   and who your customers are going to be. And how you differentiate yourself, or make yourself different, from any of your competitors in that marketplace. People will only go to you and buy your product or your ​ (c)   if they feel it is added value, over and above what they can get elsewhere, or something they can't get elsewhere. So, for me, understanding the market and the customer is absolutely ​ (d)   , er, to, to the success of a business. The other key thing is that you've got sufficient cash. Um, things will generally not go quite to plan, and it's really important that you've got access to enough cash to get the business going, to ensure you get some positive ​ (e)   through the business.

• significant
• marketplace
• service
• critical
• cashflow