Chapter 13 Ag Comm Media Relations

What is the primary goal of any media relations strategy?

• To increase sales

• To serve as a credible and trustworthy source of information

• To entertain the audience

• To reduce costs

Which of the following is NOT a component of a media relations plan?

• Contacting members of the media directly

• Writing news releases

• Organizing internal meetings

• Providing photo or video opportunities

What is one responsibility of communications team members in an organization?

• Designing advertisements

• Communicating activities and events to outside audiences

• Managing financial accounts

• Hiring new employees

Which of the following is an example of news media?

• Social clubs

• Radio and television

• Book clubs

• Local libraries

What is one benefit of developing an effective news media relations strategy for your organization?

• It guarantees front-page news coverage.

• It enhances the public's knowledge and understanding of your program.

• It reduces the need for public engagement.

• It eliminates the need for social media presence.

Why is it important to build credibility in your program, event, or activity through media relations?

• Because it increases the cost of media campaigns.

• Because people perceive that what they see in the news media is important.

• Because it reduces the need for advertising.

• Because it guarantees immediate success.

What should be considered when developing a media relations strategy?

• The color scheme of the organization's logo.

• The kind of work reporters do and their needs.

• The number of employees in the organization.

• The organization's internal communication methods.

What is a realistic goal when setting up a media relations plan?

• Expecting every news release to result in a front-page story.

• Setting a goal to get one story published in a news outlet.

• Assuming all media calls will be answered immediately.

• Planning to eliminate all media interactions.

What is a key aspect of developing your message strategically?

• Ignoring feedback from colleagues

• Sharing key points with everyone in the organization

• Focusing only on personal opinions

• Avoiding planning and practice

Which of the following is important when deciding on your approach to get your goals accomplished?

• Using only one type of media for all audiences

• Identifying specific audiences to reach

• Avoiding social media completely

• Focusing solely on television interviews