Chapter 13 Ag Comm Media Relations

Quiz
•
Education
•
12th Grade
•
Hard
Jacob Lewis
FREE Resource
82 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of any media relations strategy?
To increase sales
To serve as a credible and trustworthy source of information
To entertain the audience
To reduce costs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a component of a media relations plan?
Contacting members of the media directly
Writing news releases
Organizing internal meetings
Providing photo or video opportunities
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one responsibility of communications team members in an organization?
Designing advertisements
Communicating activities and events to outside audiences
Managing financial accounts
Hiring new employees
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of news media?
Social clubs
Radio and television
Book clubs
Local libraries
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one benefit of developing an effective news media relations strategy for your organization?
It guarantees front-page news coverage.
It enhances the public's knowledge and understanding of your program.
It reduces the need for public engagement.
It eliminates the need for social media presence.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to build credibility in your program, event, or activity through media relations?
Because it increases the cost of media campaigns.
Because people perceive that what they see in the news media is important.
Because it reduces the need for advertising.
Because it guarantees immediate success.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should be considered when developing a media relations strategy?
The color scheme of the organization's logo.
The kind of work reporters do and their needs.
The number of employees in the organization.
The organization's internal communication methods.
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