What skills are important for an event manager to possess?

Initiative, energy, and dedication

Technical skills and programming

What is the purpose of the event evaluation stage?

To wrap up and evaluate the event

To determine goals and objectives

Why is it important to determine your goals and objectives when planning a special event?

To balance the needs of your audience

To ensure the event is profitable

To reduce the cost of the event

To increase the number of attendees

What is the primary purpose of identifying the audience for an event?

To decide the type of event to organize

To determine the event's location

Why is conducting research important before planning an event?

To limit the number of attendees

What is an example of primary research mentioned in the text?

Reading books about event planning

Consulting event planning websites

What is secondary research?

Reviewing published sources of information

Conducting experiments to gather new data

Interviewing experts in the field

Creating surveys to collect data

What is the purpose of benchmarking in event planning?

To look at what other organizations have done to plan similar events

To create a unique event without any references

To focus solely on entertainment aspects

What might be a reason to consider a "potluck" for an event?

To reduce the cost of hiring a caterer

To ensure a formal dining experience

To avoid any food-related logistics

What is the purpose of the site selection process in event planning?

To determine the best location or venue

To choose the menu for the event

To select the entertainment for the event

When is a contract usually signed in the event planning process?

Before the proposal is submitted

What is a recommended policy when planning for the number of attendees at an event?

Plan for more attendees than expected

Plan for exactly the number of expected attendees

Plan for fewer attendees than expected

Plan for the maximum capacity of the venue

Why is it important to develop a list of space needs for your event?

To determine the number of sponsors needed

To calculate the total cost of the event

What is one benefit of getting sponsors for your event?

To ensure you do not lose money

To increase the number of attendees

What type of events may require large convention halls and breakout rooms?

Multi-day events with various sessions

Events with fewer than 50 attendees

What is the primary difference between sponsorship and a donation?

Sponsorship is a commercial transaction, while a donation is not.

Sponsorship is always tax-deductible, while donations are not.

Donations require a return on investment, while sponsorships do not.

Sponsorships are only for non-profit events, while donations are for all events.

How can sponsorships indirectly help drive sales for a company?

By generating positive publicity and consumer attitudes.

By reducing the cost of the event.

By ensuring the event is exclusive to certain customers.

By providing free products to attendees.

What is a common reason for rescheduling or transitioning an event?

Inclement weather or safety concerns.

Lack of interest from attendees.

What is a challenge associated with large-scale events compared to small-scale events?

They are more difficult to reschedule or change.

They have fewer contracts and components.

They require less planning and logistics.

What is one reason why early, clear, and consistent communication is important when planning an event?

To ensure attendees make plans to attend

To reduce the number of attendees

What is a force majeure clause in an event contract intended to do?

Free both parties of obligation in uncontrollable events

Ensure the event happens regardless of circumstances

Guarantee a profit for the event planner

Which of the following is a potential benefit for sponsors of an event?

Enhance image and consumer attitudes

What should be considered during the contract negotiation phase for an event?

The inclusion of a force majeure clause

What is a title sponsor?

A sponsor that pays a premium fee to be part of the event

A sponsor that provides media coverage

A sponsor that donates products or services

A sponsor that shares sponsorship with another organization

What is the role of an exclusive sponsor?

To be the only sponsor by paying extra

To share sponsorship with other organizations

To provide media coverage for the event

How does a media sponsor typically contribute to an event?

By providing a predetermined amount of advertising

By donating products or services

What is an in-kind sponsor?

A sponsor that donates products or services

A sponsor that pays a premium fee

A sponsor that provides media coverage

A sponsor that is the only sponsor of the event

What is cross promotion in the context of sponsorship?

When different organizations co-sponsor and benefit from an event

When a single organization sponsors an event

When a sponsor provides only media coverage

When a sponsor donates products or services

Why is it important for an event planner to be detailed in their requests to vendors?

To ensure the event is successful

What is the purpose of a contract in event planning?

To protect both vendor and planner

What is a "room night" in the context of hotel reservations?

One room for one night at a hotel

What is an "attrition clause" in a hotel contract?

A clause that specifies the number of rooms that can be released without penalty

A clause that allows unlimited room cancellations

A clause that guarantees a full refund for unused rooms

A clause that requires full payment for all reserved rooms

Why is it recommended to have a legal team review contracts before signing?

To ensure all terms and clauses are understood and agreed upon

To ensure the contract is written in multiple languages

To verify the contract is signed by all parties

What is the key to success for a planning committee?

Having the right balance of members

Having the largest possible committee

Having a single leader for all decisions

What qualities are beneficial for members of planning committees?

Imagination, persistence, patience, and a sense of humor

Strictness, rigidity, and uniformity

Indifference, impatience, and humorlessness

Chapter 17 Ag Comm Special Events Quiz

12th Grade

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Chapter 17 Ag Comm Special Events Quiz

81 questions

What is a special event?

Which of the following skills is NOT mentioned as important for planning a special event?

What is one of the benefits of learning how to plan special events?

According to the text, how long have special events been around?

Who is credited with inventing the term "special event"?

What role did Bob Jani have at Disneyland when it first opened?

What is a key responsibility of an event manager?

What skills are important for an event manager to possess?

What type of event is the Mardi Gras parade in New Orleans considered?

What is the first stage in planning a special event?

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