Marketing 1

Front

What type of product did John purchase when he bought Kellogg's Frosted Flakes cereal?

Back

national brand product

Front

Which state of the decision making process would Steve be in if he were deciding which toothpaste brand would help him to whiten his teeth?

Back

evaluate alternatives

Front

Which concept describes matching the characteristics of a product to a customer's needs and wants?

Back

feature benefit selling

Front

Which term describes the number of items a company sells in one particular product line?

Back

product depth

Front

What is the first step of the selling process?

Back

determining the customer needs

Front

What is an example of product bundling? Options: a box of candy, a pair of shoes, a bottle of perfume, a vacation package

Back

a vacation package

Front

Which term describes a word, name, symbol, sound or combination that has been legally protected by the federal government?

Back

trademark

Front

Janet buys a tshirt to remember her trip to Orlando. What type of buying motive is this?

Back

emotional

Front

What does it mean to find a product gap?

Back

the difference between what products are available and what is needed

Front

Samsing advertises the unique advantages of their cell phones in comparison to the IPhone. Which form of product positioning are they using?

Back

positioning in relation to the competition