Social Media Management Quiz

What is the key to making a social media video successful?

• Having a long duration

• Serving a clear purpose and fitting the platform

• Using complex effects

• Adding trending music

In the SOCIAL copywriting method, what does the letter "O" stand for?

• Originality

• Opening Hook

• Optimization

• Outreach

Which tool is NOT commonly used for social media scheduling?

• Hootsuite

• Buffer

• Photoshop

• Sprout Social

What is a main risk of over-automation in social media scheduling?

• Increased workload

• Loss of personal touch and audience disconnect

• Reduced posting frequency

• Better crisis management

How should brands handle scheduled posts during a crisis?

• Leave them as is

• Delete or revise posts that might be insensitive

• Increase the number of posts

• Ignore audience feedback

Jonah Berger’s STEPPS model does NOT include which of the following?

• Social Currency

• Triggers

• Emotion

• Automation

What type of Call To Action (CTA) is most effective in social media posts?

• Clear, natural, and aligned with the goal

• Complex and forceful

• Optional if content is strong

• Always "Buy Now"

Which best describes writing style for Instagram?

• Long academic texts

• Visual-first, emotive, and concise storytelling

• Formal and technical

• Avoid emojis

Buzzfeed’s virality model includes all EXCEPT:

• Humor

• Identity

• Connection

• Technical SEO

What is the purpose of a content calendar?

• Create maximum content volume

• Plan what, when, and where to post consistently

• Only brainstorm ideas

• Manage paid ads only