The giving of information about a product or service for promotional purposes is called ___________________.

• Sponsoring

• Marketing

• Graphic Design

• Merchandising

What is the purpose of marketing in theatre?

• To get people to attend the shows

• To get customers to return to future shows

• Both

• Neither

What type of marketing is free?

• Posters

• Billboards

• Social Media

• Merchandise

What type of marketing is purchased by the customer and creates more advertising for you?

• Merchandise

• Billboards

• Posters

• Social Media

A specific statement or image that sets your product apart from other products and makes it special is the __________________

• Underrated Serial Box

• Universal Statement Piece

• Unique Selling Point

• Unique Statement Product

The group of people or specific age group that your product is designed for is the __________________.

• Target audience

• Total age group

• Unique Audience

• Audience Group

In order to understand the theme of the play, the audience, and the USPs, the Marketing Designer should …..

• Research

• Read the script

• Talk with the director

• All of the above

A separate “interaction” that your audience can have with your company/show outside of the actual performance, such as an autograph session or a dinner party with the cast would be called a ______________.

• Party

• Special Event

• Calendar Point

• Social Media

A?

• Title

• Playwright

• Producing Company

• Date/Time

• Ticket Info

B?

• Title

• Playwright

• Producing Company

• Date/Time

• Ticket Info