Digital Marketing

What does SEO stand for?

• Search Engine Option

• Search Engine Optimization

• Social Engagement Online

• System Engine Optimization

Which platform is best for short-form video content?

• LinkedIn

• Twitter

• Instagram Reels

• Pinterest

What is the main purpose of Google Ads?

• Posting blogs

• Sending emails

• Running paid advertisements

• Analyzing websites

What does PPC stand for?

• Pay Per Click

• Post Paid Campaign

• Pay Page Conversion

• Product Placement Cost

Which tool helps track website traffic and user behavior?

• Google Drive

• Google Search Console

• Google Sheets

• Google Analytics

Who owns YouTube?

• Microsoft

• Amazon

• Apple

• Google

What is ‘organic reach’?

• Reach from paid ads

• Viral content reach

• Reach without any paid promotion

• Google Ads reach

What does CTR stand for?

• Conversion Traffic Rate

• Click Through Rate

• Call To Respond

• Click to Reach

Which is a popular keyword research tool?

• Canva

• Hootsuite

• SEMrush

• Trello

What is a landing page used for?

• Homepage for blog posts

• Site menu design

• Converting leads through CTA

• Adding photos