ISCM Q6-SF

What is the modern perspective on business competition?

• Brand versus brand

• Store versus store

• Product versus product

• Supply chain versus supply chain

What does SCM primarily aim to achieve?

• Cut product development time

• Improve marketing performance

• Achieve business process excellence

• Eliminate the need for customer service

What is NOT typically considered part of a supply chain?

• Raw materials

• Customer orders

• Advertising slogans

• Distribution processes

Which of the following is a feature of supply chain management?

• Social media marketing

• Order management

• Financial accounting

• Human resources

What does IT in SCM help firms do regarding procurement?

• Eliminate suppliers

• Automate communication with vendors

• Decrease product prices

• Avoid all negotiations

What area of SCM is most impacted by IT according to research?

• Entertainment and branding

• Procurement and logistics

• Advertising and media

• Human capital management

How does IT improve customer relationship management?

• By reducing the number of customers

• By eliminating the need for customer service

• By enabling fast communication and data integration

• By focusing only on product quality

What is a major difference between SCM and CRM personnel roles?

• SCM focuses on profits, CRM on losses

• SCM deals with customers, CRM with suppliers

• SCM manages raw materials, CRM manages customer interactions

• SCM only works in retail, CRM in production

Which of the following is a feature of operational CRM?

• Forecasting inventory

• Multi-layered customer communication channels

• Market risk analysis

• Distribution logistics

What is a potential limitation of IT in SCM?

• It guarantees competitive advantage

• It cannot be duplicated by competitors

• It may reduce trust-based relationships

• It eliminates the need for planning