Unit 7 revision

What are the four elements of the marketing mix?

• Product, price, place, promotion

• Product, people, process, price

• Price, promotion, people, process

• Place, promotion, people, product

Fill in the blank: Attraction marketing is a marketing technique that focuses on providing information on the ________ or features of a product/service without hard selling.

• usefulness

• price

• location

• color

Push marketing usually targets new customers and focuses on pushing products and services to them.

• True

• False

What is organisational hierarchy?

• The way in which the authority held by different job positions is structured in a business

• The process of marketing products

• The method of attracting customers

• The communication style used in meetings

Fill in the blank: Effective communication in the workplace is important for maintaining good relationships with employees, customers, ________ and shareholders.

• suppliers

• competitors

• regulators

• advertisers

Which of the following is NOT an objective of business communication listed in the text?

• Marketing products and services

• Recruiting new employees

• Reducing the number of employees

• Creating and maintaining a specific corporate image

Fill in the blank: ________ can be an individual or an organisation owning shares in a business.

• Shareholders

• Employees

• Customers

• Suppliers

Fill in the blank: The unique image a company creates through its norms and values and ways of conducting business internally and externally is called ________.

• corporate image

• market share

• product portfolio

• organizational chart

Fill in the blank: The process of finding suitable employees for available job positions within an organisation is called ________.

• recruiting

• downsizing

• outsourcing

• budgeting

Which of the following is NOT a benefit of internal communication?

• Strengthens working relationships between employees

• Improves the relationship between an organisation and its customers

• Boosts staff morale

• Leads to improved problem-solving