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Unit 7 revision

Authored by James Draper

Business

11th Grade

Used 1+ times

Unit 7 revision
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four elements of the marketing mix?

Product, price, place, promotion

Product, people, process, price

Price, promotion, people, process

Place, promotion, people, product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Attraction marketing is a marketing technique that focuses on providing information on the ________ or features of a product/service without hard selling.

usefulness

price

location

color

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Push marketing usually targets new customers and focuses on pushing products and services to them.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is organisational hierarchy?

The way in which the authority held by different job positions is structured in a business

The process of marketing products

The method of attracting customers

The communication style used in meetings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Effective communication in the workplace is important for maintaining good relationships with employees, customers, ________ and shareholders.

suppliers

competitors

regulators

advertisers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an objective of business communication listed in the text?

Marketing products and services

Recruiting new employees

Reducing the number of employees

Creating and maintaining a specific corporate image

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: ________ can be an individual or an organisation owning shares in a business.

Shareholders

Employees

Customers

Suppliers

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