Leads containing the five W’s are also called ____ leads.

• summary
• folo
• developing 
• inverted

When crafting a memorable narrative lead, it is ethical to fabricate inconsequential details, like the color of
your subject’s boots.

• True
• False

A reporter writing a breaking news story should avoid ____, or keep her opinions out of the story.

• soft news
• editorializing
• gatekeeping
• identifiers

Invading someone’s privacy is an example of violating journalistic ____, a term that relates to the rules and standards journalists apply to questions about their conduct and the work that they publish.

• ethics
• trivia
• behavior
• obligations

When an editor calls together a reporter, a photographer, a page designer, and audio and video engineers to
plan a story package, they are using the ____.

• maestro concept 
• general news process
• narrative approach
• nut graf method

Formal presentations and journalistic writing both require careful proofreading and ____

• clear handwriting
• attention to accuracy
• use of technology
• teacher approval

Creative writers, such as novelists and journalists, perfect their work through a series of ____.

• fictions
• rules
• guesses
• revisions

Journalists should try to include their own emotions in their stories.

• True
• False

As a journalist, your audience’s ____ is your most important asset.

• money
• trust
• loyalty
• attention

Reporters must determine all five of the W’s before publishing any breaking news story.

• True
• False