Persuasive Language: Intro to Ethos, Pathos, & Logos

__________ was a Greek philosopher who lived in the 4th century BCE.

• Aristotle

• Confucius

• Socrates

• Plato

He was an influential thinker and wrote on many subjects - from __________ and __________, to: __________ and __________.

• Logic, ethics, biology, metaphysics

• Physics, chemistry, astronomy, mathematics

• Poetry, drama, music, painting

• Economics, politics, sociology, psychology

One area, in which Aristotle was particularly interested was __________. That is the art of __________, __________ or __________.

• rhetoric, persuasive speaking, or writing

• logic, critical thinking, or deduction

• ethics, moral reasoning, or virtue

• poetry, creative writing, or storytelling

What are the three concepts?

• Ethos, Pathos, Logos

• Simile, Metaphor, Irony

• Alliteration, Hyperbole, Onomatopoeia

• Denotation, Connotation, Symbolism

Ethos is a Greek word meaning __________. In terms of persuasive language, it is an appeal to __________ and __________. Ethos is a means of __________ an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.

• Character, authority, credibility, convincing

• Emotion, logic, passion, persuading

• Logic, evidence, reasoning, informing

• Passion, sympathy, emotion, entertaining

It is an important tool of ________________ because if you can get your audience to see you (or your argument) as credible and trustworthy, it will be much easier to _________________________________.

• persuasion; persuade them

• negotiation; convince yourself

• debate; change your mind

• discussion; avoid conflict

Pathos is Greek word meaning ________________ or ________________, and it is used in persuasive speech as an ________________ to the ________________ of the audience. Pathos is the way of creating a ________________ by evoking an ________________ response in the audience/reader.

• Suffering; experience; appeal; emotions; argument; emotional

• Joy; happiness; argument; logic; statement; rational

• Strength; power; evidence; intellect; debate; logical

• Wisdom; knowledge; persuasion; thoughts; discussion; mental

You can use Pathos when trying to persuade, by appealing to an audience’s ________________ and dreams, playing to their ________________ or ________________, or appealing to their particular ________________ or ________________.

• Hopes; fears; worries; beliefs; ideals

• Logic; evidence; statistics; facts; data

• Traditions; customs; routines; habits; schedules

• Skills; talents; abilities; strengths; weaknesses

Logos is a Greek word meaning a ________________ or ________________. In rhetoric, it is an appeal to ________________ and ________________. It is used to persuade an audience by ________________ thought, ________________, and ________________.

• word; reason; logic; reason; logical; fact; rationality

• emotion; feeling; passion; empathy; emotional; sympathy; intuition

• action; movement; energy; power; active; force; strength

• belief; faith; trust; hope; spiritual; devotion; inspiration

Logos can be useful tool for persuasion because if you can prove an ________________ through ________________ and ________________, your audience is more likely to be persuaded.

• argument; logical; sound reasoning

• emotion; passion; excitement

• story; creativity; imagination

• belief; faith; intuition