Digital Marketing Essentials

What is the primary goal of social media marketing?

• To reduce customer service inquiries.

• To increase brand awareness and engage with the audience.

• To increase product prices.

• To limit audience reach.

Which platform is known for its professional networking capabilities?

• Twitter

• Facebook

• Instagram

• LinkedIn

What is a common metric used to measure email marketing success?

• Click-Through Rate

• Bounce Rate

• Conversion Rate

• Open Rate

What does SEO stand for?

• Search Engine Organization

• Search Engine Operation

• Search Engine Observation

• Search Engine Optimization

What is the purpose of using hashtags in social media marketing?

• To promote personal branding only.

• To create confusion among users.

• To limit the reach of posts.

• To categorize content and increase visibility on social media.

What is the best time to send marketing emails for higher open rates?

• Wednesday at noon

• Friday at 5 PM

• Tuesday and Thursday, 10 AM to 11 AM and 1 PM to 3 PM.

• Monday at 9 AM

What is the main function of keywords in SEO?

• To enhance social media presence.

• To create engaging content for users.

• To increase website loading speed.

• The main function of keywords in SEO is to improve search engine visibility and ranking.

What tool can be used to analyze website traffic?

• Moz Pro

• Google Search Console

• Google Analytics

• SEMrush

What is the difference between organic and paid social media reach?

• Organic reach is achieved through hashtags, while paid reach is through organic posts.

• Organic reach is only for influencers, while paid reach is for brands.

• Organic reach is unpaid visibility, while paid reach is visibility gained through advertising.

• Organic reach is limited to local audiences, while paid reach targets global audiences.

What is a call-to-action (CTA) in email marketing?

• A call-to-action (CTA) is a prompt in email marketing that encourages the reader to take a specific action.

• A call-to-action (CTA) is a type of email subject line.

• A call-to-action (CTA) is a greeting used in email marketing.

• A call-to-action (CTA) is a summary of the email content.