Chapter07

What is the primary benefit of using social media for marketing?

• It requires little to no content creation

• It allows businesses to engage directly

• It reduces the need for physical stores

• It eliminates the need for a website

How does mobile marketing differ from traditional marketing?

• Mobile marketing focuses only on SMS advertisements

• Mobile marketing allows for personalized and location-based

• Mobile marketing eliminates the need for online ads

• Mobile marketing uses only print media

Which of the following best describes 'local marketing'?

• Marketing targeted to a global audience

• Marketing that uses local data to target customers in a specific geographic location

• Marketing focused on luxury products

• Marketing that does not involve digital channels

Which of the following is a key characteristic of social media marketing?

• One-way communication from the business to the consumer

• Focused only on brand awareness and not engagement

• Two-way communication that allows businesses to interact directly with consumers

• It is only relevant for large corporations, not small businesses

Why is location-based marketing increasingly popular in mobile marketing?

• It allows businesses to offer personalized ads based on where consumers are physically located

• It eliminates the need for data collection

• It reduces the cost of digital advertising

• It limits the reach of marketing campaigns

What is a common feature of most social media platforms used for marketing purposes?

• They only allow paid advertising

• They provide businesses with tools to track user engagement and insights

• They require businesses to have physical storefronts

• They only allow interaction through one-way communication

How can mobile apps enhance e-commerce marketing strategies?

• By eliminating the need for any online presence

• By loyalty rewards directly on users' devices

• By requiring customers to visit physical stores

• By limiting marketing communication to only email

Why is social proof important in social media marketing?

• It reduces the need for customer service

• It helps build trust by showing that others have purchased or endorsed the product

• It increases the cost of customer acquisition

• It makes the marketing message more generic

Which of the following best describes the role of content marketing in social media strategies?

• To increase the cost of advertisements

• To provide valuable and engaging content

• To reduce engagement with the audience

• To avoid direct communication with consumers

How can businesses use mobile marketing to increase customer loyalty?

• By providing a high volume of irrelevant ads

• By personalized offers or discounts based on user behavior

• By offering only generic content without personalization

• By limiting access to mobile apps