AOT GAME REVIEW

If a board game ad shows a group of friends happily playing together and says,

“Join the fun—everyone’s playing it,” which technique is being used?

• Bandwagon

• Scarcity

• Informed Choice

• Endorsement

How does scarcity influence decisions?

• By making people feel like the product is rare or limited.

• By showing that everyone else is using the product.

• By using a famous person to recommend the product.

Which of the following strategies can help you make an informed decision?

• Assume the sale is always the best option.

• Look at the product’s logo and slogan.

• Check reviews and compare prices.

• Act quickly to grab the deal before it’s gone.

What is the best definition of a target audience?

• The celebrities or characters that appear in an advertisement.

• A short, catchy phrase that represents a company.

• The people who randomly see an advertisement.

• The group of people an advertisement is designed to attract.

An advertisement features a fast, luxury, two-door, convertible sports car racing

through city streets with dramatic music and the tagline, "Unleash the power of

speed."

Who is the target audience for this advertisement?

• Families with young children

• Senior citizens looking for safe cars

• Thrill-seekers interested in powerful cars

• Athletes looking for training tips.

How does understanding a target audience help advertisers create more effective

messages?

• It allows advertisers to make ads that appeal to everyone.

• It ensures that all ads look and sound the same, making them easier to

  recognize.

• It helps companies create ads without thinking about who will see them.

• It helps them appeal to an audience most likely to be attracted to the product.

A toy company is launching a new educational tablet for kids. Which TWO

advertisements would be the most effective, with one appealing directly to children

and one appealing to parents?

• A commercial featuring kids playing exciting, interactive learning games on the

  tablet, with bright colors and fun music.

• A billboard with a long paragraph explaining the each process step by step.

• A billboard with a long paragraph explaining the tablet’s processing speed and

  software specifications.

• A detailed newspaper article about the development of digital learning tools.

An ad for "CleanWave Vacuum" claims, "Using CleanWave is just like hiring a

professional cleaning service for your home!" This ad uses the __________

fallacy.

• Appeal to emotion

• false equivalence

• bandwagon

• red herring

Which of the following is most likely to influence public behavior?

• A breaking news story on television

• A billboard advertising a new product

• A middle school science textbook

• A personal conversation with a close

Which of the following is NOT likely to influence one’s perception of media?

• The way information is interpreted in a news story

• The prior knowledge or opinions of the audience

• The type of paper used to print a newspaper

• The source of information