Ethos, Logos, Pathos

What is the primary purpose of using Ethos in persuasion?

• To entertain the audience with humor

• To establish the speaker's credibility and gain the audience's trust.

• To provide statistical evidence and data

• To appeal to the audience's emotions

What is a common mistake when using Pathos?

• Relying solely on emotional appeal without providing logical reasoning or evidence, which can weaken the argument.

• Using too much logical reasoning without any emotional appeal, which can make the argument less persuasive.

• Focusing only on facts and statistics, ignoring the audience's feelings and emotions.

• Presenting emotional stories without any context or relevance to the argument.

Identify the rhetorical appeal: 'If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves.'

• Pathos

• Logos

• Ethos

• Kairos

Identify the rhetorical appeal: 'Persuading an audience with reason, using facts and figures.'

• Pathos

• Ethos

• Logos

• Mythos

Example of Logos: 'Every day, tuberculosis kills 5,000 people. The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure.' What does this illustrate?

• This illustrates Ethos, as it appeals to credibility and ethics.

• This illustrates Pathos, as it evokes emotional responses.

• This illustrates Logos, as it uses statistics and logical reasoning to make a case.

• This illustrates a fallacy, as it misrepresents the argument.

What is Pathos?

• Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

• Pathos is a logical appeal based on facts and evidence.

• Pathos refers to the credibility of the speaker or writer.

• Pathos is a technique used to analyze the structure of an argument.

How can Pathos enhance an argument?

• By providing statistical evidence to support claims.

• By connecting with the audience's emotions, making the message more relatable and impactful.

• By using complex language to impress the audience.

• By presenting a logical structure to the argument.

Identify the rhetorical appeal: 'Convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.'

• Logos

• Ethos

• Pathos

• Kairos

What is the primary purpose of using Pathos in persuasion?

• To provide logical arguments and evidence

• To evoke emotions in the audience to persuade them.

• To establish credibility and trustworthiness

• To present statistical data and facts

Example of Ethos: 'As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.' What does this illustrate?

• This illustrates Pathos, as the speaker appeals to emotions.

• This illustrates Logos, as the speaker uses logical reasoning.

• This illustrates Ethos, as the speaker is establishing credibility based on their profession.

• This illustrates a fallacy, as the speaker is misleading the audience.