Another Pop Quiz for Test

What is the marketing environment?

• All factors within a company

• Factors outside marketing that affect a company's ability to connect with customers

• Only economic factors affecting marketing

• Competitors' pricing strategies

Which of the following is NOT a type of marketing intermediary?

• Reseller

• Manufacturer

• Marketing services agency

• Physical distribution firm

Which type of market includes individuals and households buying for personal consumption?

• Consumer market

• Reseller market

• Business market

• Government market

The group that influences a company's ability to obtain funds is known as:

• Financial public

• Media public

• Internal public

• Local public

Who provides products and services to the company?

• Suppliers

• Customers

• Competitors

• Resellers

Which generation was born between 1965 and 1976?

• Baby boomers

• Millennials

• Gen X

• Gen Z

What is a major concern of the natural environment?

• New technology

• Political pressure

• Shortage of raw materials

• Market trends

Marketing research starts with:

• Implementing the research plan

• Developing research plan

• Interpreting data

• Defining problem and objectives

Which type of research describes market potential and customer demographics?

• Exploratory

• Descriptive

• Causal

• Predictive

The consumer market consists of:

• Businesses buying goods

• Consumers buying for resale

• Individuals buying for personal use

• Governments purchasing services