Chap 8 (P3)

The opening of a persuasive request should gain your reader's attention and interest.

• True

• False

To capture the reader's attention and interest in a persuasive request, you can make an unexpected statement, suggest reader benefits, offer praise or compliments, or ask a stimulating question.

• True

• False

The body of a persuasive request should motivate action.

• True

• False

To reduce resistance in a persuasive request, you should offer_______.

• bribes

• threats

• flattery and compliments

• counterarguments

When requesting a favor or action, you should discuss only the direct benefits to the reader because indirect benefits are not persuasive.

• True

• False

In the closing of a persuasive request, your goal is to prove the merit of your request.

• True

• False

Another name for a complaint message is a claim message.

• True

• False

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.

• True

• False

Your claim message will be most effective if you make a reasonable and valid request, present a logical case with clear facts, and display some anger and emotion.

• True

• False

Claim messages should include a blow-by-blow chronology of the details of the problem to adequately inform the reader of the problem.

• True

• False