OCR - Creative i Media Core knowledge

What is the primary purpose of a mood board in creative media projects?

• To outline a marketing strategy
• To create a final product
• To gather visual ideas and inspiration
• To plan the layout of a website

Which of the following is a common file format for raster images?

• HTML
• PDF
• DOCX
• JPEG

In the context of digital media, what does 'target audience' refer to?

• The group of people for whom a product is designed
• The competitors in the market
• The technology used in production
• The budget for the project

What does the term 'storyboard' refer to in creative media?

• A marketing strategy document
• A visual representation of a narrative's sequence
• A list of equipment needed for production
• A detailed budget plan

Which software is commonly used for video editing in creative media?

• Photoshop
• ClipChamp
• InDesign
• Audacity

What is the purpose of a client brief in creative media projects?

• To outline the project's goals and requirements
• To summarise the final product
• To provide a list of team members
• To showcase previous work

Which of the following is an example of a digital media format?

• Video
• Canvas painting
• Sculpture
• Photography with film

What is the role of a graphic designer in a creative media project?

• To conduct market research
• To manage the project's budget
• To create visual content and layouts
• To write scripts for videos

Which of the following best describes 'branding'?

• The legal rights to a piece of media
• The technical specifications of a product
• The financial backing of a project
• The process of creating a unique identity for a product or service

What is the significance of copyright in creative media?

• It specifies the target audience
• It determines the project's budget
• It outlines the production timeline
• It protects the creator's rights to their work