Recap day 3

CAPI is a piece of code we implement on the website to track ads activities.

• True

• False

What CPM stands for?

• Cost per minute

• Cost per mille

• Cost per Media

• Cost per metric

App Re-Engagement is under:

• Conversion

• Consideration

Keywords Ads is an option available for Consideration & Conversion levels.

• True

• False

Which KPIs to prioritize once running Awareness

• Leads, Cost per leads & Link clicks

• Purchase, Cost per purchase, conversion rate

• Impressions, reach and engagement

• Likes, retweets and bookmarks

What does CPE stands for?

What does tCPA stands for?

Which metric would you use to measure how many people downloaded your app from a campaign?

• CTR

• App Installs

• Link Clicks

• VCR

CAPI is used to track 3rd party cookies.

• True

• False

You need to implement the pixel in order to implement the capi.

• True

• False