Media Relations Quiz

What is the primary focus of media relations?

• Building relationships with customers

• Maintaining relationships with media networks

• Creating advertising campaigns

• Managing social media accounts

Which of the following is NOT a component of media relations?

• Media monitoring

• Media pitching

• Crisis communication

• Product development

What is a unique selling proposition (USP)?

• A strategy for crisis management

• A type of press release

• A way to differentiate products or services

• A method for media pitching

Why are media relations important for organizations?

• They reduce operational costs

• They generate brand awareness

• They improve employee satisfaction

• They help in product development

What does media pitching involve?

• Creating a media list

• Tracking media mentions

• Designing a media strategy

• Promoting a story to journalists

What is the purpose of a media relations strategy?

• To engage with customers directly

• To build mutually beneficial relationships with the media

• To create advertising content

• To manage social media accounts

What is crisis communication?

• A method for increasing sales

• A strategy for managing potential reputation threats

• A technique for media monitoring

• A way to engage with influencers

What is the role of a media spokesperson?

• To develop marketing strategies

• To communicate effectively with the media

• To create press releases

• To manage social media accounts

What is a media list?

• A record of media contacts for outreach

• A collection of press releases

• A list of products to be launched

• A schedule of media events

What is the significance of partnerships in media relations?

• They reduce costs

• They focus solely on social media

• They eliminate the need for media training

• They enhance visibility and credibility