Week 1 Julian

What is the first step in developing a social media strategy?

• Creating content

• Choosing platforms

• Defining clear objectives

• Building a following

Which of the following is NOT considered one of the core functions of social media in modern business?
  

• Brand building

• Manufacturing process optimization

• Customer engagement

• Market research

Which metric is most relevant when measuring brand awareness on social media?

• Conversion rate

• Reach and impressions

• Click-through rate

• Sales revenue

In terms of content strategy, what does the term "content pillars" refer to?

•  The length of social media posts

• Core themes that guide content creation

• 
  The number of daily posts

•  Platform-specific features

Which factor should be prioritized when selecting social media platforms for a business?

• Platform's current popularity

• Competitor presence

• 
  Target audience presence and behavior

• Available features

A key shift in social media marketing over the past decade has been

• 
  From organic to paid reach

• 
  From paid to organic reach

• 
  From visual to text-based content

• From global to local targeting only

Which approach best represents modern social media customer service?

• Responding within 24 hours

• Directing all queries to email

• Real-time engagement and quick response

• 
  Weekly response batching

What is the primary benefit of cross-platform social media strategy?

• Identical content across all platforms

• 
  Reduced workload for social media managers

•  Reaching different audience segments

• Lower cost of content creation

In social media strategy, what does "earned media" refer to?

• Paid advertisements

• Organic shares and mentions by users

• Sponsored influencer posts

• Company blog posts

What is the primary purpose of social listening in social media strategy?

• 
  Increasing follower count

• 
  Tracking competitors

• Creating viral content

• 
  Understanding audience sentiment and preferences