Week 2 Julian

What is the primary difference between demographics and psychographics?

• Demographics describe who customers are, psychographics describe why they buy

• Demographics are more important than psychographics

• Psychographics only apply to B2B marketing

• Demographics only apply to social media

Which of the following is NOT a key component of audience psychographics?

• Values and beliefs

• Lifestyle choices

• Annual income

• Hobbies and interests

What is a buyer persona in social media strategy?

• A real customer who represents your target market

• A fictional representation of your ideal customer based on research

• A list of demographic data points

• A social media influencer who promotes your brand

How many distinct buyer personas should a typical brand develop?

• As many as possible

• One comprehensive persona

• 2-5 core personas

• At least 10 personas

Which research method is most effective for understanding audience pain points?

• Social media polls

• In-depth interviews

• Website analytics

• Competitor analysis

In social listening, what does sentiment analysis measure?

• a) The number of followers

• b) The emotional tone of audience responses

• c) Website traffic

• d) Sales conversions

Which tool is most appropriate for understanding audience conversations about your brand?

• Google Analytics

• Social listening tools

• Email surveys

• Website heat maps

What is the primary purpose of creating audience segments?

• To increase total follower count

• To create more generic content

• To target messages more effectively

• To reduce marketing costs

Which factor is most important when prioritizing audience segments?

• Segment size

• Revenue potential

• Ease of targeting

• Geographic location

What is the main benefit of developing behavioral segments?

• Easier content creation

• Lower advertising costs

• More targeted messaging

• Simplified reporting