
Week 2 Julian
Authored by Cook Min
English
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary difference between demographics and psychographics?
Demographics describe who customers are, psychographics describe why they buy
Demographics are more important than psychographics
Psychographics only apply to B2B marketing
Demographics only apply to social media
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a key component of audience psychographics?
Values and beliefs
Lifestyle choices
Annual income
Hobbies and interests
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a buyer persona in social media strategy?
A real customer who represents your target market
A fictional representation of your ideal customer based on research
A list of demographic data points
A social media influencer who promotes your brand
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How many distinct buyer personas should a typical brand develop?
As many as possible
One comprehensive persona
2-5 core personas
At least 10 personas
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which research method is most effective for understanding audience pain points?
Social media polls
In-depth interviews
Website analytics
Competitor analysis
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In social listening, what does sentiment analysis measure?
a) The number of followers
b) The emotional tone of audience responses
c) Website traffic
d) Sales conversions
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which tool is most appropriate for understanding audience conversations about your brand?
Google Analytics
Social listening tools
Email surveys
Website heat maps
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