SWOT Analysis

What does the S in SWOT analysis stand for?

• Solutions

• Systems

• Strengths
• Skills

Which elements of SWOT analysis are external?

• Opportunities and Threats
• Weaknesses and Threats
• Strengths and Opportunities
• Strengths and Weaknesses

What is SWOT analysis ultimately conducted to aid?

• Planning

• Employee performance evaluation
• Market research
• Strategic planning and decision-making

In a SWOT analysis conducted for Coca Cola where would "Distinctive Brand" appear?

• Threat
• Opportunity
• Strength
• Weakness

Which of the following would be classed as an Opportunity in a SWOT analysis?

• Increased competition in the market.
• Declining customer interest.
• Rising operational costs.
• Market trends and emerging technologies.

In a SWOT analysis conducted for Apple where would "Strong Competitors (Samsung etc)" appear?

• Threat
• Strength
• Opportunity
• Weakness

Opportunities in a SWOT analysis refer to:

• Past successes that should be repeated.
• Weaknesses that hinder progress.
• External factors that can be leveraged for growth or advantage.
• Internal strengths that need to be maintained.

For a local coffee shop, which of the following is an example of a Weakness?

• Changing coffee trends

• A nearby competitor in the area

• Variety of menu items
• Limited seating capacity

For a local gym, which of the following is an example of a Strength?

• Growth in at home Yoga classes

• Limited parking

• Basic group fitness sessions

• Wide variety of high-tech weightlifting equipment

For an online clothing retailer, which of the following is an example of a Threat?

• Data breach compromising customer information
• Expansion into new product lines
• Positive customer reviews on social media
• Growth in eco-positive products