Unit 5 Subunit 4 Assessment (Mass Media)

The gap between those with access to new technologies and those without is called the

• great divide.

• digital divide.

• knowledge-gap hypothesis.

• spiral of silence.

The swimming statistics shown above most closely relate to which characteristic of sport as a social institution?

• quantification

• bureaucratization

• equality

• secularization

Television does not depict a great deal of violence.

• True

• False

Several studies suggest that frequent television viewing and Internet use encourages engagement in civic and social life.

• True

• False

The forces of urbanization, rising literacy, and advertising contributed to the development of the newspaper, what many consider the first mass medium.

• True

• False

According to the conflict perspective, mass media in the United States reinforces the current unequal power structure by encouraging a culture of (a)  

• consumerism
• equality
• cooperation

The (a)   states that as new information enters society, wealthier and better-educated members acquire it at a faster rate than poorer and less-educated members.

• knowledge-gap hypothesis
• digital divide theory
• consumerism

Mass media is when a medium is communicating to a _______.

• one specific person

• gatekeeper

• government

• a large group of people

Which is NOT a type of electronic media?

• television

• newspaper

• internet

• radio

Which is a TRUE statement?

• There are no limits on what the media can report.

• The media cannot be sued for anything it prints.

• The government cannot keep some information secret for national security reasons.

• Most media is privately owned and relies on attracting viewers to make profits.