Mastering the Innovation Process

Which of the following is typically the first stage in the innovation process?

• Prototyping

• Idea generation

• Market launch

• Evaluation

During which stage of the innovation process would you most likely conduct a SWOT analysis to assess market needs?

• Idea generation

• Market analysis

• Prototyping

• Commercialisation

Which of the following best demonstrates evaluating a creative solution?

• Brainstorming new ideas

• Testing a prototype for user feedback

• Sketching initial concepts

• Filing a patent

A team is developing a new water bottle. Which activity best represents the prototyping stage?

• Researching competitors’ products

• Building a 3D-printed model of the bottle

• Advertising the product

• Calculating production costs

Which of the following is NOT a typical benefit of collaborating in teams during the innovation process?

• Diverse perspectives

• Faster idea generation

• Increased groupthink

• Shared workload

When analysing market needs, which of the following would be most useful?

• Customer surveys

• Internal brainstorming

• Patent searches

• Prototype testing

Which stage comes immediately after idea generation in most innovation models?

• Market launch

• Concept development

• Commercialisation

• Evaluation

A creative solution is considered effective if it is:

• Expensive and unique

• Novel and meets user needs

• Simple and traditional

• Difficult to implement

Which of the following is the best example of analysing market needs for a new mobile app?

• Coding the app’s interface

• Interviewing potential users about their habits

• Drawing the app’s logo

• Writing a press release

When developing prototype concepts, which tool is most commonly used?

• CAD software

• Social media

• Legal contracts

• Press releases