Target Market and Customer Segmentation

Target Market and Customer Segmentation

9th Grade

20 Qs

quiz-placeholder

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Target Market and Customer Segmentation

Target Market and Customer Segmentation

Assessment

Quiz

Computers

9th Grade

Easy

Created by

Richard Jones

Used 4+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term "target market" refer to in business?

The group of people who work for a company

The specific group of customers a business aims to sell its products or services to

The location where a business is based

The competitors of a business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common basis for customer segmentation?

Age

Shoe size

Income

Lifestyle

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is customer segmentation important for businesses?

It helps businesses pay less tax

It allows businesses to tailor their marketing and products to specific groups

It increases the number of employees

It reduces the need for advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of demographic segmentation?

Grouping customers by their hobbies

Grouping customers by their age and gender

Grouping customers by the weather in their area

Grouping customers by the time they shop

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business selling surfboards would most likely target which market segment?

People living in landlocked cities

People living near the coast

People who dislike water

People who prefer winter sports

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is psychographic segmentation based on?

Physical location

Personality, values, and lifestyle

Age and gender

Income level

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of identifying a target market?

Wasting resources on uninterested customers

Making marketing more efficient and effective

Increasing the price of products

Reducing product quality

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