What does the term "target market" refer to in business?

Target Market and Customer Segmentation

Quiz
•
Computers
•
9th Grade
•
Easy
Richard Jones
Used 4+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The group of people who work for a company
The specific group of customers a business aims to sell its products or services to
The location where a business is based
The competitors of a business
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a common basis for customer segmentation?
Age
Shoe size
Income
Lifestyle
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is customer segmentation important for businesses?
It helps businesses pay less tax
It allows businesses to tailor their marketing and products to specific groups
It increases the number of employees
It reduces the need for advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of demographic segmentation?
Grouping customers by their hobbies
Grouping customers by their age and gender
Grouping customers by the weather in their area
Grouping customers by the time they shop
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business selling surfboards would most likely target which market segment?
People living in landlocked cities
People living near the coast
People who dislike water
People who prefer winter sports
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is psychographic segmentation based on?
Physical location
Personality, values, and lifestyle
Age and gender
Income level
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit of identifying a target market?
Wasting resources on uninterested customers
Making marketing more efficient and effective
Increasing the price of products
Reducing product quality
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