Marketing: Ch. 28

Database marketing, or customer relationship management (CRM), is the process of designing, creating, & managing _________?

• customer lists

• product catalogs

• employee schedules

• office layouts

________ research is a broader concept that involves the process & methods used to gather information, analyze it, & report findings related to marketing goods & services.

• Marketing

• Financial

• Technical

• Market

A ________ information system is a set of procedures & methods that regularly generates, stores, analyzes, & distributes information for making marketing & other business decisions.

• marketing

• financial

• logistics

• human resource

Online retailers may automatically upload small data files called _______ to customers’ computers. These keep track of how often & how much time a person spends on a website or viewing an ad.

• cookies

• widgets

• scripts

• bookmarks

A ________ is a collection of related information about a specific topic.

• database

• algorithm

• browser

• compiler

________ has helped make it possible for info about people to be compiled & shared with ease & cost effectiveness.

• Technology

• Geography

• Biology

• History

________ research is a narrow concept that deals specifically with the gathering of information about a market’s size & trends.

• Market

• Product

• Consumer

• Financial

________ software can be purchased from specialized companies to analyze existing & external business databases.

• Data-mining

• Word-processing

• Presentation

• Desktop-publishing

Which 2 groups help protect & provide privacy to consumers?

• The government, The FTC

• Private companies, Social media platforms

• Advertising agencies, Retail stores

• Celebrities, News reporters

List 2 reasons why marketing research is important.

• Helps businesses plan their future operations to increase sales & profit; Helps solve marketing problems

• It increases the cost of products; It reduces customer satisfaction

• It eliminates the need for advertising; It guarantees instant success

• It focuses only on product design; It ignores customer feedback