Digital Marketing Quiz

What does SEO stand for?

• Search Engine Optimization

• Site Email Optimization

• Social Engagement Output

• Search External Operation

Which of these is a paid form of digital marketing?

• SEO

• Blogging

• Google Ads

• Organic Traffic

What does PPC stand for in digital marketing?

• Pay Per Click

• Personal Page Content

• Public Post Campaign

• Paid Promotion Control

What is the character limit for a tweet on Twitter/X (as of 2024)?

• 140

• 280

• 300

• 320

Which tool is widely used for web traffic analysis?

• Google Analytics

• Facebook Insights

• AdSense

• Google Ads

Which metric shows how often people click on your ad after seeing it?

• CPC

• CTR

• ROI

• Bounce Rate

What is the full form of ROI in marketing?

• Return on Input

• Rate of Involvement

• Return on Investment

• Ratio of Income

Which platform is most commonly used for B2B marketing?

• Facebook

• Instagram

• LinkedIn

• Snapchat

Which technique improves a website’s visibility in unpaid results?

• PPC

• SEO

• AdWords

• Affiliate Marketing

What is remarketing?

• Promoting physical stores

• Targeting people who visited your site

• Sending random emails

• Promoting competitors' sites