SWOT Analysis Skills Quiz

Which of the following is an example of a company's internal strength in a SWOT analysis?

• A new competitor entering the market

• Highly skilled workforce

• Changes in government regulations

• Rising raw material costs

Which of the following best describes a weakness in a SWOT analysis?

• A well-established brand reputation

• Limited financial resources

• Expansion into a new market

• Favourable exchange rates

A local bakery notices a growing trend in gluten-free diets. In a SWOT analysis, this trend is best classified as:

• Strength

• Weakness

• Opportunity

• Threat

Which of the following is an example of a threat for a British clothing retailer?

• Launching a new product line

• Increasing rent in the high street

• Strong customer loyalty

• Efficient supply chain

When evaluating internal resources during a SWOT analysis, which of the following should be considered?

• The number of competitors in the market

• The company’s cash reserves

• Changes in consumer preferences

• New government policies

Which of the following actions best demonstrates prioritising strategic actions after a SWOT analysis?

• Ignoring identified weaknesses

• Focusing on opportunities that align with strengths

• Investing in unrelated business areas

• Only addressing threats

A British technology firm identifies that its software is outdated compared to competitors. In a SWOT analysis, this is a:

• Strength

• Weakness

• Opportunity

• Threat

Which of the following is the most appropriate way to address a threat identified in a SWOT analysis?

• Develop a contingency plan

• Ignore the threat

• Reduce investment in core products

• Increase prices without market research

A company has a strong research and development team and a large cash reserve. What should it prioritise to maximise its strengths?

• Cut back on innovation

• Invest in developing new products

• Reduce staff training

• Delay product launches

Which of the following best illustrates an opportunity for a British business exporting to Europe?

• Rising tariffs on exports

• Weakening of the pound against the euro

• Outdated manufacturing equipment

• High staff turnover