BTEC First A1Marketing

Why do businesses use marketing?

• To understand why businesses use marketing

• To learn a new language

• To improve their cooking skills

• To study mathematics

How does marketing help a business?

• It helps a business grow

• It helps a business close

• It helps a business reduce employees

• It helps a business ignore customers

What is marketing described as...

• A process

• A product

• A location

• A law

Who uses marketing?

• Businesses

• Teachers

• Doctors

• Students

What is the first step in marketing?

• Understanding needs and expectations of customers

• Selling products to people who need them urgently.

• Advertising the product with adverts on TV

• Hiring employees to sell the product

Why is the role of marketing considered important?

• It helps businesses make money

• It increases the number of employees

• It reduces the cost of production

• It eliminates competition

Which group’s needs and expectations are businesses trying to understand through marketing?

• Current and future customers

• Suppliers

• Competitors

• Government officials

What factor led Microsoft into the games console market?

• Marketing

• Product design

• Manufacturing

• Customer service

What did Microsoft's research indicate about the market for selling games?

• There was significant room for selling games to young adults.

• The market was saturated and declining.

• Only children were interested in games.

• There was no competition in the market.

How did Microsoft's marketing strategy affect its position in the games console market?

• It made Microsoft a threat to companies.

• It caused Microsoft to exit the market.

• It had no impact on Microsoft's position.

• It made Microsoft focus only on software.