Thương mại điện tử chapter 1

1) E-commerce can be defined as:

• the use of the Internet, the Web, and mobile apps to transact business.
• the use of any Internet technologies in a firm's daily activities.
• the digital enablement of transactions and processes within an organization.
• any digitally enabled transactions among individuals and organizations.

2) Which of the following is an example of e-business?

• Amazon's inventory control system
• the Amazon.com website
• an Amazon mobile app
• Amazon's Pinterest page

3) Which of the following can be considered synonymous with the term e-commerce?

• e-business
• digital commerce
• the Internet
• the Web

7) Which of the following is not a unique feature of e-commerce technology?

• interactivity
• social technology
• information asymmetry
• richness

8) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

• richness
• ubiquity
• information density
• personalization

9) Which of the following features of e-commerce technology allows users to participate in the creation of online content?

• ubiquity
• global reach
• information density
• social technology

10) Which of the following is the best definition of transaction cost?

• the expense of changing national or regional prices
• the cost of participating in a market
• the cost of finding suitable products in the market
• the cost merchants pay to bring their goods to market

11) The world's online population was estimated to be around ____ in 2017.

• 350 million
• 3.5 billion
• 35 billion
• 350 billion

12) Which of the following features of e-commerce technology is related to the concept of network externalities?

• richness
• interactivity
• universal standards
• information density

13) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

• Marketing messages had little richness.
• The smaller the audience reached, the less rich the message.
• The larger the audience reached, the less rich the message.
• Richness was unrelated to reach.