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TMĐT chap 7

Authored by Đăng Nguyễn

English

University

Used 5+ times

TMĐT chap 7
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60 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1) All of the following were popular types of online marketing before 2007 except:

e-mail.
corporate websites.
mobile marketing.
display ads.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2) Which of the following is not true about social marketing?

More than 50% of Twitter's ad revenues are generated by desktop users.
The top seven social networks account for over 90% of all visits.
Social marketing differs markedly from traditional online marketing.
In social marketing, business cannot tightly control their brand messaging.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3) How much time a month does the average person spend using the Facebook app on mobile devices?

about 3 hours
about 10 hours
about 13 hours
about 23 hours

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4) By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

$11.3 million
$113 million
$11.3 billion
$113 billion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

9) Which of the following is known primarily for blogs?

Facebook
Tumblr
Google
Instagram

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

10) Which of the following is the first step in the social marketing process?

community
amplification
fan acquisition
engagement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

11) Encouraging users to click a Like button is an example of which step in the social marketing process?

fan acquisition
brand strength
community
amplification

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