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________ are universally recognized ideas and behavioral patterns.

• A. Compliant

• B. Archetypes

• C. Aggressive

• C. Aggressive

Which of these is not one of the systems identified in Freud's theory of personality?

• A. Super ego

• B. Ego

• C. Id

• D. Archetypes

Juanita is feeling super stressed out this week. Everything seems to be happening at one time and she is having trouble staying on top of everything. She has two papers due at the end of the week and her boss want her to work after school everyday this week. After a few minutes of trying to focus on her paper she logged in to her favorite clothing store and began looking for some new shoes to make het feel better. Juanita may be experiencing_____

• A. Lifestyle-based depletion

• B. Harpaxophobia

• C. A fresh start mindset

• D. Materialism

____ are the use of psychological sociological and anthropological factors to determine determine how the market is segmented by the propensity of groups within the market and their reasons to make a particular decision about a product person I geology or otherwise hold an attitude or use a medium.

• A. Lifestyle.

• B. Promotional segmentation.

• C. AIO measures.

• D. Psychographics.

Reason advertisement have shown the plain peanut to have a family, including a baby emphasize the backstory of the evolution of this advertising mascot is an example of____

• A. Ganger brain image.

• B. Brand resonance.

• C. An underdog brain biography.

• D. Brand storytelling.

In the 1950 an approach called____ Research attempt to use Freudian ideas to understand the deeper meaning of product and advertisement

• A. Psychic.

• B. Archetype.

• C. Motivational.

• D. Lifestyle.

The____ Assumes that people value product to the extent they will help us achieve

• A. Minimalism mindset.

• B. fresh start mindset

• C. Means-end chain model.

• D. Hierarchical value map

Malik was growing tired of the race and wanted to simplify his life. He decided to spend one month without buying anything. He would eat the food already in his kitchen and walk to work. Malik also begin clearing his apartment of the unnecessary sessions. Some of them he sold online and orders he donated to charity. Malik's new lifestyle is called____

• A. Materialism.

• B. Minimalism.

• C. Cultivation theory.

• D. Laddering

What type of psychographics study places, a large sample of respondent into homogeneous group based on similarity of their overall preference?

• A. General lifestyle segmentation.

• B. Lifestyle profile.

• C. Product specific segmentation.

• D. Product specific profile.

Lululemon relies on the muse in the marketing of 32 years old, professional, single woman who travel and has time to work out every day the muse the company created is an example of____

• A. A buyer persona

• B. A brand biography.

• C. AIO

• D. A lifestyle segmentation typology.