Virtual Influencers in Marketing Quiz

What has facilitated the proliferation of virtual influencers in influencer marketing?

• Increased use of traditional advertising

• Development of artificial intelligence

• Decline in social media usage

• Reduction in marketing budgets

According to the text, how do virtual influencers compare to human influencers in terms of engagement?

• Virtual influencers have less engagement

• Human influencers have greater engagement

• Virtual influencers have greater engagement

• Both have equal engagement

What is one of the risks associated with virtual influencers as mentioned in the text?

• High production costs

• Reputational risks due to lack of control

• Limited availability for endorsements

• Geographic constraints

What is a key difference in how human and virtual influencers assert opinion leadership?

• Human influencers focus on identity, while virtual influencers focus on self-promotion

• Virtual influencers focus on identity, while human influencers focus on self-promotion

• Both focus equally on identity and self-promotion

• Neither focuses on identity or self-promotion

What is the main focus of the study conducted by Thomas and Fowler (2021)?

• Examining a fictitious VI

• Comparing HIs and VIs on Twitch

• Analyzing consumer behavior on Instagram

• Studying the impact of social media on sales

What does PSI refer to in the context of influencer marketing?

• Personal Social Influence

• Persuasive Social Interaction

• Parasocial Interaction

• Public Social Influence

According to the text, what is one of the purposes of Study 2?

• To evaluate the emotional valence of Instagram posts

• To assess the effectiveness of influencer marketing

• To compare the CASA framework with the uncanny valley hypothesis

• To analyze the impact of social media on traditional advertising

How do HIs establish opinion leadership according to the text?

• By creating viral content

• By amassing many followers

• By using paid advertisements

• By collaborating with other influencers

What are HIS' endorsements regarded as in terms of marketing?

• Unreliable sources of information

• Credible electronic word-of-mouth

• Ineffective marketing strategies

• Traditional advertising methods

How do HIS' endorsements affect consumer behavior according to the text?

• They decrease brand awareness

• They increase aversion to celebrity endorsements

• They enhance purchase intentions

• They have no impact on consumer behavior