BTEC First A2 Marketing

What does B2B stand for in the context of types of markets?

• Business to Business

• Business to Consumer

• Buyer to Buyer

• Buyer to Customer

Which type of market involves businesses selling products or services to everyday people?

• B2B

• B2C

• C2B

• B2G

What is a market?

• A place where only sellers meet

• A place where buyers and sellers meet

• A place where only buyers meet

• A place where goods are stored

Explain the difference between B2B and B2C markets.

• B2B is business to business, while B2C is business to consumer

• B2B is business to consumer, while B2C is business to business

• B2B is buyer to buyer, while B2C is buyer to customer

• B2B is business to government, while B2C is business to company

What does B2B stand for in business terminology?

• Business to Business

• Business to Buyer

• Buyer to Buyer

• Business to Broker

Which of the following is a primary concern for business buyers in B2B transactions?

• High volumes/bulk orders

• Product packaging

• Store location

• Social media presence

Which of the following is NOT typically a promotional activity in B2B marketing?

• Presentations to industrial buyers

• Visits by sales representatives

• Stands at trade fairs

• Television commercials for the general public

What is one way businesses promote their products to other businesses?

• Networking with contacts

• Offering discounts to individual consumers

• Running radio ads for the public

• Sponsoring sports teams

Which of the following best describes an industrial buyer?

• A business that purchases goods for use in production

• An individual shopping for personal use

• A customer looking for retail products

• A government agency buying for public use

Which promotional activity involves direct interaction at events where multiple businesses are present?

• Stands at trade fairs

• Online advertising

• Cold calling consumers

• Sending out flyers to homes