Module 2

What are the implications if there is mismatch between the values of an organisation and its employees?

• Employees will create their own mission and vision for themselves.

• Employees will keep their opinions to themselves and not speak up.

• Employees will be more likely to be dissatisfied with their work and seek employment elsewhere.

• There is a higher chance of employees participating in more initiatives and activities for better engagement with the company.

What is a company purpose in relation to its mission and vision? 

• The purpose states the reason the company generates profit to drive the mission and vision.

• The purpose is the purpose of the employees to work hard to drive the mission and vision.

• The purpose states the stakeholder's and investor's purpose to drive the mission and vision.

• The purpose states why the company exists and illuminates the mission and vision.

Why start with a mission and vision?

• To set clear goals that employees will be appraised upon.

• Match internal and external messages, establish sustainability as a priority through messaging that matters, inspire engagement and reflect company values.

• To remind employees of their job requirements.

• To improve the organization's image.

What is a mission statement?

• A statement that communicates your company's purpose and guides decision making.

• A statement that each employee signs as of the beginning of their contract agreeing on the purpose of their role.

• The strategy that guides the institution to achieve its goals.

• An inspirational and aspirational sentence describing a company's dreams for the purpose of branding.

Which of the following statements are accurate?

• Connecting the company's purpose to individual values is good but not necessary.

• The company's mission should remain permanent and everlasting.

• Linking mission, vision, and purpose will help drive sustainability strategy.

• All of the above.

Which of the following best describes what a tagline is?

• A statement or description of what a company stands for as a brand.

• A catchy one-liner that everyone remembers.

• A statement or description that a company would like to portray itself externally as.

• A statement or description of a company that catches everyone's attention.