Social Media and Advertising Quiz

What percentage of millennials said they overspent due to social media?

• 32%

• 57%

• 68%

• 44%

What is the primary goal of advertising, according to the video?

• To promote happiness

• To encourage responsible purchases

• To get you to spend money

• To help you find good deals

Why are modern digital ads considered more powerful than traditional ads?

• They rely on celebrity endorsements

• They are shown only during TV programming

• They are personalized using detailed consumer data

• They cost more to produce

What does 'branded content' refer to?

• Ads shown only on TV

• Content created by users about a brand

• Advertising designed to look like regular entertainment or social media posts

• Labels found on expensive products

Why did old cartoons include bumpers like 'We’ll be right back' before commercials?

• To keep kids from leaving the room

• Because advertisers wanted more airtime

• The FCC required it to help kids tell the difference between content and ads

• It was a marketing experiment

What is 'social proof' in the context of advertising?

• A government certification of ad accuracy

• A sales tactic used only in stores

• The idea that people follow popular trends or brands

• Proof that someone legally bought a product

What is the modern equivalent of 'Keeping up with the Joneses' mentioned in the video?

• Lifestyle envy

• Status shopping

• Fear of being basic

• FOMO (Fear of Missing Out)

How do influencers contribute to advertising on social media?

• They block ads from their content

• They openly criticize brand strategies

• They subtly integrate products into their posts

• They refuse to take payment from companies

What financial risk is increased by the seamless shopping experience on social media?

• Identity theft

• Impulse buying

• Loan default

• Counterfeit products

Despite its downsides, what is one positive use of social media mentioned in the video?

• Getting exclusive shopping codes

• Following celebrity gossip

• Finding financial advice and comparison shopping

• Boosting your credit score