READING SESSION - COMPREHENSION

What is the main goal of an elevator pitch?

• To give a technical explanation of your product

• To entertain your audience with a story

• To persuade someone in a short time

• To write a business plan

An elevator pitch is also known as an elevator speech.

• True

• False

An elevator pitch usually lasts between 30 seconds and ______ minutes. (Use low case, minúsculas)

According to the text, when might you need to use an elevator pitch?

• During a long company meeting

• In a surprise encounter with a potential investor

• When writing your thesis

• Only during job interviews

An elevator pitch is meant to be a rapid, detailed explanation of your idea.

• True

• False

Your elevator pitch should clearly answer: Who are you, what is your idea, what sets you apart, and ___________ am I going to do it.

Which of the following is NOT mentioned as a possible audience for an elevator pitch?

• A business partner

• A banker

• A teacher

• A board of directors

Confidence is important when introducing yourself in an elevator pitch.

• True

• False

A good elevator pitch is like a ________ card.

Why is it important to explain what makes your idea different?

• To confuse the listener

• To show that you are better than others in general

• To attract attention and justify why your idea deserves investment

• To avoid talking about competitors