Service Strategy Quiz

What are common characteristics of important market segments?

What dimensions can be used to segment the market, demographic, psychographic?

How important are various segments?

What needs does each have?

How well are these needs being served, in what manner, by whom?

What are important elements of the service to be provided, stated in terms of results produced for customers?

How are these elements supposed to be perceived by the target market segment, by the market in general, by employees, by others?

How do customers perceive the service concept?

What efforts does this suggest in terms of the manner in which the service is designed, delivered, marketed?

What are important elements of the strategy: operations, financing, marketing, organization, human resources, control?