Informal Proposal Quiz

What is the typical length of an informal proposal?

• Over 20 pages

• Exactly 10 pages

• Usually no more than ten pages

• Only one page

Which of the following is NOT one of the six principal components commonly found in an informal proposal?

• Executive Summary

• Introduction

• Budget

• Staffing

What is the primary purpose of the "hook" in the introduction of a proposal?

• To provide a detailed project schedule.

• To immediately capture the reader's attention and interest.

• To present a comprehensive budget breakdown.

• To list all the team members' qualifications.

In which section of a proposal should you "identify a serious problem (worry item) and promise a solution"?

• Conclusion and Authorization

• Staffing

• Background, Problem, and Purpose

• Budget

What are "deliverables" in the context of a proposal?

• The total cost of the project.

• Tangible things your project will produce for the customer.

• The qualifications of the project staff.

• The historical data used for analysis.

If a proposal mentions a new Web design or a digital marketing plan, which section would these typically be described in?

• Introduction

• Staffing

• Proposed Plan and Schedule

• Budget

Why is the "Budget" section considered central in most proposals?

• It's the longest section.

• It legally binds the writer to specific project costs that cannot be easily changed later.

• It lists all the client's problems.

• It describes the qualifications of the budget manager.

According to the theory, what can be attached to a proposal to highlight the credentials of key team members, especially for busy decision-makers?

• A detailed project timeline.

• Full financial statements.

• A summary highlighting their credentials or full résumés.

• Customer testimonials.

Which section of a proposal might include a project completion date and a deadline beyond which the proposal offer will no longer be in effect?

• Background, Problem, and Purpose

• Staffing

• Proposed Plan and Schedule

• Conclusion and Authorization

What is the main goal when preparing the "Background, Problem, and Purpose" section for an unsolicited proposal?

• To strictly adhere to the RFP's language.

• To convince the reader that they have a problem that needs solving.

• To list all previous projects completed by your firm.

• To provide the budget for the problem identification phase.