BTEC First B2 Marketing

Which of the following is a purpose of using internal and external data in business analysis?

• To explain the use of situational analysis

• To create marketing advertisements

• To explain the use of internal and external data

• To design company logos

What are two types of situational analysis?

• SWOT and PESTLE

• ROI and KPI

• GDP and CPI

• SWOT and ROI

Which of the following best describes the focus of situational analysis in business?

• Analyzing only internal data

• Explaining the use of SWOT and PESTLE

• Creating advertisements

• Designing websites

What is one main use of data in supporting marketing activity?

• Understanding trends and making predictions

• Designing product packaging

• Hiring new employees

• Setting up office locations

Which of the following can trends in marketing data relate to?

• Market growth or decline

• Weather patterns

• Sports results

• Movie reviews

How can identifying and analysing a trend help marketers?

• It enables a prediction to be made about the future

• It guarantees immediate sales

• It reduces the need for advertising

• It eliminates competition

Which of the following is NOT mentioned as a type of trend that can be analyzed in marketing?

• Population changes

• Spending patterns

• Lifestyle changes

• Weather changes

What does it mean to identify areas of interest or gaps in the market?

• Finding products and services customers want

• Copying products from other businesses

• Lowering prices to attract customers

• Advertising existing products more

Which of the following best describes a gap in the market?

• A product that is already popular

• A customer need that is not yet fully met by other businesses

• A service that is too expensive

• A product that is outdated

Why is identifying gaps in the market important for businesses?

• It helps businesses copy competitors

• It provides good ideas for new products

• It increases advertising costs

• It reduces the need for customer feedback