Typography and Color Psychology Quiz

What is the space between columns of text called?

• Margin

• Gutter

• Tracking

• Leading

What term refers to the horizontal spacing between lines of text?

• Kerning

• Tracking

• Leading

• Indent

Which of these best describes 'kerning'?

• Space between lines

• Space between paragraphs

• Space between pairs of letters

• Space inside margins

What is a 'drop cap'?

• A headline under the main headline

• A small image

• A large letter at the beginning of a paragraph

• An author's name

Which type of layout element aligns text across columns?

• Vertical module

• Gutter

• Baseline grid

• Flash alignment

What is the name given to the logo of the publication?

• Masthead

• Drophead

• Nameplate

• Subhead

A ‘French indent’ is a type of positive indent.

Tracking is the spacing between all characters in a block of text.

A masthead includes the names of the editorial team.

A German paragraph includes no spacing between paragraphs.