Marketing Functions

Front

This marketing function is all about data, research and analysis.

Back

Marketing Information Management (MIM)

Front

The purpose of this marketing function is to set a financial charge for a product that will maximize profit.

Back

Pricing

Front

This function is essentially creating a good, a service or an idea that satisfy a customers need or want

Back

Product Service Management

Front

This function is very complex. It involves: WHERE a product is sold, HOW DIRECTLY a product reaches the end consumer, WHEN a product is sold, how products are TRANSPORTED, how much INVENTORY to buy, and how much product to WAREHOUSE.

Back

Channel Management

Front

This function is about one word... COMMUNICATION. This function is how a customer discovers a product.

Back

Promotion

Front

This function is 1 to 1, customized communication with a consumer.

Back

Selling

Front

What function is a farmer contemplating when deciding between selling corn at a local farmers market or to a wholesaler?

Back

Channel Management

Front

Which function is this? You walk into a jewelry store. An employee greets you and asks you questions regarding what you are looking for. Next the jeweler shows you some jewelry that has features and benefits that match your needs and wants.

Back

Selling

Front

This purpose of this marketing function is to communicate to you in order to inform you, persuade you and/or remind you

Back

Promotion

Front

Which one of these are in the proper order? 1. Strategy 2. Objective 3. Tactics 2. Objective 2. SMART Goal 3. Tactics 3. Objective 2.Strategy 3 Tactics 4. Tactics 2. SMART Goal 3. Strategy

Back

Objective, Strategy, Tactics