Week 3 Julian

Week 3 Julian

University

10 Qs

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Week 3 Julian

Week 3 Julian

Assessment

Quiz

English

University

Easy

Created by

Okidoki Channel

Used 8+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary goal of content strategy in social media marketing?  

To create as much content as possible

To post consistently regardless of quality

To create valuable content that aligns with business objectives

To focus exclusively on viral content

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a content pillar?

A physical structure where content is displayed

A core topic area that guides content creation

A type of social media post

A measuring tool for content success

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which approach is recommended for an effective content mix?  

100% promotional content

100% educational content

A balanced mix of promotional, educational, and entertaining content

Only using user-generated content

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a content calendar? 

A physical calendar where content ideas are written

A scheduling tool that outlines when and where content will be published

A calendar of industry events

A list of trending topics

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which format typically has the highest engagement rate on most social platforms?

a) Plain text

b) Link shares

c) Video content

d) PDF documents

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a content audit? 

A financial review of content creation costs

A systematic review of existing content to evaluate its effectiveness

A legal review of content for compliance

A check for plagiarism

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which element is most important when creating content for social media?

Using as many hashtags as possible

Including the brand logo in every post

Understanding the audience's preferences and needs

Following competitors' content exactly

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