
Week 3 Julian
Authored by Cook Min
English
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary goal of content strategy in social media marketing?
To create as much content as possible
To post consistently regardless of quality
To create valuable content that aligns with business objectives
To focus exclusively on viral content
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a content pillar?
A physical structure where content is displayed
A core topic area that guides content creation
A type of social media post
A measuring tool for content success
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which approach is recommended for an effective content mix?
100% promotional content
100% educational content
A balanced mix of promotional, educational, and entertaining content
Only using user-generated content
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a content calendar?
A physical calendar where content ideas are written
A scheduling tool that outlines when and where content will be published
A calendar of industry events
A list of trending topics
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which format typically has the highest engagement rate on most social platforms?
a) Plain text
b) Link shares
c) Video content
d) PDF documents
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a content audit?
A financial review of content creation costs
A systematic review of existing content to evaluate its effectiveness
A legal review of content for compliance
A check for plagiarism
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which element is most important when creating content for social media?
Using as many hashtags as possible
Including the brand logo in every post
Understanding the audience's preferences and needs
Following competitors' content exactly
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