Digital Marketing Quiz for Students

Which of the following platforms is most commonly associated with professional networking in social media marketing?

• Instagram

• LinkedIn

• TikTok

• Snapchat

What is the primary goal of a drip email campaign?

• To send a single promotional email

• To send a series of automated emails over time

• To increase website loading speed

• To improve search engine rankings

Which of the following is an example of content marketing?

• Paying for banner ads

• Writing informative blog posts

• Cold calling potential customers

• Sending unsolicited emails

What does SEO stand for in digital marketing?

• Social Engagement Optimisation

• Search Engine Optimisation

• Sales Enhancement Operation

• Secure Email Outreach

Which metric is most important when measuring the success of a pay-per-click (PPC) advertising campaign?

• Number of followers

• Click-through rate (CTR)

• Number of blog posts

• Email open rate

In influencer marketing, what is a “micro-influencer” typically defined by?

• Having over 1 million followers

• Having between 1,000 and 100,000 followers

• Only posting video content

• Being a celebrity

Which of the following is a best practice for writing subject lines in email marketing?

• Using all capital letters

• Making them relevant and concise

• Including as many emojis as possible

• Making them vague

What is the main purpose of using keywords in SEO?

• To make the website look attractive

• To help search engines understand the content

• To increase the number of images

• To reduce website loading time

Which of the following is NOT a common content marketing technique?

• Creating infographics

• Publishing whitepapers

• Running paid search ads

• Producing podcasts

What does CPC stand for in the context of digital advertising?

• Cost Per Click

• Clicks Per Campaign

• Content Promotion Channel

• Customer Purchase Cycle